Welcome to Natasha, Calli, and Sarah's Google Online Marketing Challenge Blog.
This journal documents the exciting journey we take in creating our first online marketing campaign, and working with a real life client. You will be able to read about the path we follow in finding the perfect client, brainstorming our strategy, creating our proposal, finally implementing the campaign, tweaking it to perfection, and our reflection on the results!
We're students at Edith Cowan in Perth, Australia, looking for a challenge and a bit of fun at university! As part of a major project in CMM2120 Integrated Marketing Communications, we are currently taking part in a worldwide online marketing challenge run by Google. Bring it on!