The First Week

Our first week 'review' was held on Thursday. We were able to discuss the results so far and some of the factors we need to consider to create an increasingly 'successful' campaign. This 'game' has been a lot harder than we thought!

First of all.. what IS successful? High CTR? Or High Impressions? We believe a high CTR portrays success. Therefore, we've tweaked the campaign as follows.

The majority of our impressions were on the content network on sites which were medium to highly unrelated to our business or target market. Check this out.. it gave us a laugh:

Anyone for a six pack? Well our site is a women's gym. We did get a click from this site though! And just because we're offering women's fitness programs doesn't mean we can help you include children in your wedding vows! We had around 8000 impressions on Gmail, and also lots on MySpace. Considering how broad the content on these sites can be, no wonder our CTR from them was around 0.10%.

We did get some clicks off the content network, and in reality as a business owner I'd probably still place my ads on there to cast a wide net.. but it was dragging our average CTR way down. So we decided for this week we'd test our campaigns just on the Google and search networks.

Also, we discovered one of our campaigns was set geographically for Australia, not Perth. 1000s of impressions were wasted in VIC, NSW and QLD. All fixed. This is certainly a learning experience!

The past two days have seen our impressions in the hundreds not thousands (due to content network removal).. however the CTR has risen due to more targeted impressions.

Until next time...

-- Calli