Life After The Google Online Challenge

After three weeks of CTR's, CPC's, Keywords, Impressions and Adgroups..the challenge is now over!

I'm sure you are interested in how our campaign went so I have included our results below.


Impressions 104,826

Clicks 223

CTR 0.21%

Avg CPC $0.80

Cost $178.13

KeyWord w/ Most Clicks 'pilates perth' 20
Keyword w/ Highest CTR 'verve gym for women' 100%
KeyWord w/ most impressions 'yoga' 2,588

Ad with Most Clicks 26

Women's Only Boot Camp
4-Week Kick Start Program
Lose Weight and Feel Great.
VerveForWomen.com.au/bootcamp

Ad with Highest CTR 50%

Personal Trainer Perth
Womens Only Health Club.
Get Results. Stay Fit For Winter.
VerveForWomen.com.au/PT


Most Successful Campaign - Memberships
0.45%

I speak for the group when I say that this has been an unforgettable experience. There were definitely times when the word google gave me a headache but I have learned so much from this challenge that I wish I could do it again. The first week was a bit of a blur because everything was new to us and it was our experimental stage. We didn't change anything because we wanted to give all of our keywords and adgroups a chance, aww. Once we realised that the content network was NOT working in our favour, we turned it off and saw a CRAZZZY decrease in impressions. Just look at the differences in impressions while the content network was on and when it was turned off.

Week 1 Impressions *Content Network ON*
- 86,384

Week 2 Impressions *Content Network OFF*
- 11,911

Week 3 Impressions *Content Network OFF & Budget Increased*
- 6,252

While the content network may be great for a lot of products, we believe it isn't as helpful when selling a service.

We didn't get the CTR we had hoped for but we are still happy with the overall campaign performance. Our client wasn't as niche as we thought it was and our specific ad copy was TOO specific. We found that our more generic ads received more clicks and our niche ad groups such as postnatal fitness and mums were unsuccessful.

The girls and I are now busy working on our post-campaign strategy, powerpoint presentation AND personal reflections. The challenge may be over but we are STILL working hard. You will also be able to hear more from us girls once my online magazine is up and running. This challenge has given me the Internet bug and the online magazine I have always wanted to have will be created soon. Calli who owns a website design company *http://www.delishdesign.org/* will be designing the website. Sarah has offered to create the magazines logo and help with graphics. I will be the editor-in-chief and have already got some writers volunteering their services. The ECU Girls are going to take the Internet world by storm!! lol

- Natasha