Pre-Campaign Strategy

Hello Hello

We haven't blogged for awhile so here I am, updating you with whats been happening. Our group has been working hard on the pre-campaign strategy which really has been a pain the bum. FOUR PAGES? 1.5 SPACING? We thought this was ridiculous but after 3 hours of editing and using the MAGICAL thesaurus, we cut down our strategy from 6 to 4 pages. Calli's reaction to our page decrease was a memorable scream that led us to getting told off AGAIN in our good ol QUIET study room. ECU won't be telling us off if we win ha-ha.
We were also a bit confused with the marking criteria because Google and ECU have separate guides which was frustrating. The areas we are still not sure about are
- Sales
- Key online marketing personnel
- URL, website age, website management
- Projected and historical online spend for the industry
- Market position/specialties
- Number of Ad Groups and Focus for the Ad Groups

While these areas where stated in the Google Marking Guide, they weren't in the ECU marking guide so I have contacted our unit co-ordinator Peter Ling about it.

Michael who is the owner of Verve did contact us and was happy with the pre-campaign strategy. He did alert us to a new bootcamp class that Verve will be providing which, will be a great AdGroup in my opinion. Once all of us was happy with our editing I emailed Peter the pre-campaign strategy and received his feedback yesterday.

His reponse = "Wow, you girls have written an excellent pre-strategy report!"

I was so happy, I squealed YESSSS! There are still improvements that need to made but at least we are going in the right direction. I guess our enthusiastic nature is really helping in this challenge. Just look at this photo that Sarah took during the making of the Pre-Campaign strategy.


We didn't even have time to smile for the camera! Oh and that lovely water bottle next to my laptop is NOW MISSING! I left it in the lecture room and someone STOLE IT! Not happy at all lol.

Anyways, thanks for reading and if any other groups have any suggestions or tips on the pre-campaign strategy or AdGroups please feel free to email us. Any advice is really appreciated.

THE CHALLENGE IS ONLY WEEKS AWAY.

- Natasha